The hashtag was first brought to Twitter on August 23, 2007 by Chris Messina. Before this, the hash (or pound) symbol had been used in various ways around the web, which helped Chris in developing his detailed suggestion for using hashtags on Twitter.
So, why are #hashtags so important?
Despite many jokes and humorous sketches on the overuse of hashtags, when used properly, they really are an integral part of digital marketing….
You can follow and engage with specific hashtags to stay updated on a current topic/trend, you can create your own hashtag to promote a new product or service, search a hashtag to cut through the digital clutter and find what you’re looking for, and so much more…..
And more will come soon stay tuned.