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How to Build a Video Marketing Strategy

Blogs

  1. Start with your video goals.
  2. Find your target audience.
  3. Figure out what story you want to tell.
  4. Keep creative requirements in line.
  5. Stick to your timeline.
  6. Maintain a realistic budget.

Most Popular Types of Video

1. Commercials

Commercials are brief, attention-grabbing videos that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need.

2. Social Content Videos

Social content videos are short video clips created solely for social media platforms like Facebook, Instagram, Twitter, Linked In, and more. These are usually fun, playful, engaging, and designed to be shared. They can include lifestyle shots, a montage of scenes relating to your product or service, short interview sound bites or quotes, or just a beautiful shot of your product.

3. Explainer Videos

Explainer videos are videos that teach your audience more about your company, brand, product, or service. Like social content videos, almost any video can be an explainer video, the only requirement is a focus on how your company solves a particular problem.

4. Product Videos

A product video tells your audience about your best-selling products or services and their top features. It shows your product in action and helps increase consumer confidence in your company or brand.

Video Hosts

Picking a video host is pretty much required. Luckily, most video hosting platforms give you a wealth of information and tons of insights in real time. Sometimes those insights are enough, but because you’re distributing your video in different places, you don’t want to limit your data to just one source.

  1. YouTube
  2. Wistia
  3. Vimeo
  4. SproutVideo
  5. Cincopa
  6. BrightCove

Social Platforms

Posting your video on social platforms is also basically required, though the social channels you choose may differ depending on where your audience is most active. You’ll also want to think about posting your video natively; most social platforms give native videos preference over video links from other sources. Post your video natively where you can, and keep an eye on your platform-specific data.

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouYube

Thank you

NextaOne Business Solutions, Muscat, Oman
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