12 Types of Video Marketing


Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.

1. Demo Videos

2. Brand Videos

3. Event Videos

4. Expert Interviews

5. Educational or How-To Videos

6. Explainer Videos

7. Animated Videos

8. Case Study and Customer Testimonial Videos

9. Live Videos

10. 360° & Virtual Reality Videos

11. Augmented Reality (AR) Videos

12. Personalized Messages

Thank you

NextaOne Business Solutions, Muscat, Oman
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